Gail Horvath, Communications & Project Consultant.

Drawing on the wisdom of her 28 years of business ownership experience, Gail brings her creative, intuitive and practical organizational skills to the BEAM team. Gail and her husband, Elliot Hoffman co-founded Just Desserts Bakery in their home kitchen in l974. She understands from direct experience the enduring value of a strong brand that is true, distinct and compelling.

Gail appreciates times of chaos and change as opportunity for positive transformation and growth. She comprehends and enjoys complexity, employs focused listening skills and asks incisive and thoughtful questions that often challenge others to explore new perspectives. Along with communication, chart design and project management expertise, she is also a creative photographic artist, blogger and student of indigenous cultures.


Julia Hammerschlag, Associate Management Consultant

Passionate about the transformative power of brands, Julia leverages her world traveler experiences and fresh Gen Y perspective to provide a unique contribution to the BEAM client brand work. This perspective, along with Julia’s “get to the heart of the brand” research, enables her to offer penetrating questions and insights that reveal the truth of a brand, from the originating energy of the brand to its potential role in the new era of global brand building.

Julia applies her brand understanding to BEAM, as well as to clients. Knowing that BEAM’s unique client experience is essential to its success, Julia plays a central role in ensuring that the client experience is all that it can be. From proposal development to brand exploration to session graphic recording to client report writing to client relations, Julia keeps the project on track and the client experience at its best.

A world-class “foodie”, Julia’s passion and curiosity come out in tasty and tangible ways. Reading and studying everything related to food and its surrounding social scene, Julia works to create a transformative dining experience at every opportunity.